North Carolina Launches Labor Day ‘Booze It & Lose It’ Enforcement Campaign

North Carolina officials have announced the launch of the annual “Booze It & Lose It” campaign aimed at curbing impaired driving during the Labor Day holiday period. Running from August 31 through September 13, 2026, the initiative will see increased law enforcement presence across state roadways as many residents travel and attend holiday celebrations.

Increased Enforcement to Curb Impaired Driving

The Governor’s Highway Safety Program (GHSP) is spearheading the campaign, which combines heightened patrols and checkpoints with public outreach efforts. Officers will be actively looking for signs of alcohol- and drug-impaired driving, a persistent cause of fatal crashes in North Carolina.

In 2025, the state recorded 1,528 fatalities from traffic accidents, with 378 of those deaths involving alcohol impairment. These sobering numbers underscore the ongoing need for vigilance and prevention during high-traffic holiday periods.

Public Safety Messaging and Prevention Tips

Beyond enforcement, the campaign emphasizes education and encourages motorists to plan ahead for a safe ride home. Mark Ezzell, Director of the N.C. Governor’s Highway Safety Program, stressed the importance of responsibility when alcohol is involved.

“We urge everyone to arrange a sober ride before attending any celebration where alcohol or other impairing substances might be consumed,” Ezzell said. The campaign promotes several safe transportation options including:

• Designating a sober driver
• Using rideshare services or taxis
• Taking public transportation
• Staying overnight if necessary

Impact on Wayne and Duplin Counties

Local law enforcement in Wayne and Duplin Counties will join the statewide effort, increasing patrols and DUI checkpoints on major roads and highways. Officers in Mount Olive and surrounding towns are reminding residents that impaired driving enforcement will be rigorous throughout the holiday period.

Authorities encourage community members to cooperate with officers and make responsible choices to keep Wayne and Duplin County roads safe during the busy holiday weekend.

Why the Campaign Matters in 2026

Despite advances in vehicle safety technology and public awareness, impaired driving remains a critical issue in North Carolina. The “Booze It & Lose It” campaign seeks not only to catch offenders but also to prevent crashes before they happen through education and deterrence.

With Labor Day traditionally marking one of the busiest travel times of the year, the campaign’s timing aims to reduce the tragic toll of impaired driving crashes during this high-risk window. Motorists statewide are reminded that impaired driving laws are strictly enforced year-round, but especially during this enforcement period.

By prioritizing sober driving and planning ahead, North Carolinians can help make the roads safer for everyone this Labor Day holiday and beyond.