NC Attorney General Reaches $7M Settlement Over AI Rent-Setting Practices

North Carolina Attorney General Jeff Jackson announced a $7 million settlement with Greystar Management Services, the state’s largest landlord, addressing accusations of using artificial intelligence software to illegally set rent prices. The settlement, filed on November 18, 2025, in the U.S. District Court of North Carolina, requires Greystar to cease using non-public data from other landlords in its rent-setting practices.

The lawsuit, filed in January 2025, alleged that Greystar and other landlords illegally collaborated using RealPage’s AI software to increase rents for North Carolinians. Jackson stated that this settlement will lead to fairer rent prices for over 25,000 renters in the state, particularly during a period of high housing costs. “Companies can’t use new technology, like AI, to break the law and hurt customers,” Jackson said. “If they try, we’ll take them to court.”

Under the terms of the consent judgment, Greystar must implement new requirements starting April 1, 2026. These requirements include stopping the use of sensitive data from competitors for pricing models, avoiding third-party software that incorporates competitors’ private rental data or economic incentives, and refraining from sharing or using competitively sensitive data from other landlords to set rent prices. The settlement defines “competitively sensitive information” as property-specific data such as executed rents, rental price concessions, occupancy rates, lease terms, and pricing strategies.

Greystar is also mandated to appoint an antitrust compliance officer and submit regular compliance reports to the attorneys general. The $7 million payment will be distributed among the settling states for antitrust enforcement, consumer protection efforts, and related purposes. The settlement explicitly states that the payment is not a penalty and Greystar does not admit any wrongdoing.

This settlement is part of a broader antitrust lawsuit against RealPage and several other large landlords, including Cortland, Blackstone’s LivCor, Camden Property Trust, Cushman & Wakefield, Pinnacle Property Management Services, and Willow Bridge Property. Together, these landlords own or manage over 70,000 units across North Carolina. The case expanded upon an earlier antitrust lawsuit filed in August 2024 with the federal government and seven other states.